In the early 90’s, several telecommunication companies introduced prepaid sim pack for their users. The advantage of the prepaid sim pack is it is one way to limit the use of mobile phone within users’ means. Celcom or TM Touch as it was formerly known at the time is a telecommunication company that produces and distributes prepaid sim pack. Celcom is a subsidiary of Axiata Group.
The prepaid plans that Celcom offered throughout the years are:
1) Celcom X Pax.
2) Celcom Youth Pax.
3) Celcom Blue.
4) Celcom Success.
5) Celcom X2
Currently Celcom X Pax is the best selling product and one of the most used packages used by Malaysians. Celcom has the biggest and widest coverage across the country and it is one of the reasons Celcom is chosen by many Malaysians.
During the inception of Celcom X Pax plan, Celcom introduced a plan called 8 Pax whereby you can include eight numbers of your choice. The text message and call rates for those eight numbers are cheaper than numbers not included in the ‘Pax’. At the time, a competing company offered only five numbers of users’ choice (Active 5) though now they offered 10 numbers called Active 10.
Celcom though doesn’t sit back and has since offered an upgrade to the previous offering and increase it to 15 numbers that you can include called 15 Pax. In terms of service offer, Celcom has the advantage when it comes to credit sharing as Celcom allows users to share credit for a minimum of RM 1 compared to other telcos that allow a minimum of RM 5 for credit sharing.
Celcom also offers plans that can suit various needs of its users. For those that want to change their plan, there is no charge incurred for the first plan change. For the next plan change though, a fee of RM 5 will be charged. Celcom also introduced interactive menu called Easy Menu that you can open with pressing *118#. Once you open up the menu, there will be several services that you can choose from. Besides that, Celcom also has coverage worldwide.
This allows Celcom to offer one of the lowest rates around to make local or international calls. Celcom also offers internet service with the speed of 384 kbps and it is the product of collaboration between three companies: Celcom, Telekom Malaysia and Vodafone to fulfill the needs of customers.
There are three packages:
Daily broadband - RM 5,
Weekly Broadband - RM 18,
Monthly Broadband - RM 50.
You can opt to pay per use too whereby you only need to pay for the amount of bandwidth you used at the rate of 10 cents per 10 kB.
Celcom makes it easy for its customers to get reload cards at virtually anywhere ranging from Celcom sales representatives to grocery stores. In its effort to maintain the best level of services to its customers, Celcom has enlisted help from a few companies to collaborate.For instance, Celcom has appointed a company known as Merchant Trade and this is the collaboration between Celcom and SKMM to introduce MVNO (mobile virtual network operator).
This earns Celcom the title of the best telecommunication company in Malaysia. A few companies have leased internet service from Celcom and one of them is U Mobile. As a token of appreciation to its customers, Celcom offers free usage of call-me-tones for 30 days when a customer buys a new sim pack. The latest plan from Celcom today is X2 that offers the lowest call rate around at 28 cents for every 10 minutes to any Celcom numbers. The call rate to other telcos is 28 cents for every 5 minutes.
Today, Celcom is recognized by many as the cheapest and the best prepaid company in Malaysia.